Go Brewing Lands New Investment to Fuel Next Phase of Growth

Go Brewing, a Naperville, Illinois, non‑alcoholic (NA) beer startup founded in 2021 with their first products hitting shelves in 2021, last week announced an investment from Rich Roll Enterprises, with existing backers Listen Ventures increasing their stake. 

Joe Chura, founder and CEO of Go Brewing, said in the statement that the business was “built this from the garage with one mission: make the best NA beer on the planet.” Chura went on to say that it was “time to amplify. We’ve been conservative on marketing and still became one of the fastest-growing brands in the category with best-in-class acquisition costs and retention...”

Go Brewing has reported rapid growth in the expanding NA beer category. The company said that revenue has more than doubled for the second consecutive year and now has an annualized “run rate” above $10 million. Since beginning distribution in 2024, the company says that beers are now available in 32 states and more than 8,000 retail locations, including major chains such as Costco, Kroger, Whole Foods, and Trader Joe’s. The company also claims to be a top year‑over‑year share gainer within craft NA beer.

The firm highlighted its vertically integrated operating model in the announcement, one that includes in‑house manufacturing and fulfillment, a direct‑to‑consumer Beer Club subscription, and an innovation pipeline that feeds retail assortments. Go Brewing cited recent awards, including two medals at the 2025 World Beer Cup and recognition from the beer app Untappd, as validation of product quality.

‍Jeff Cantalupo, Founder and Managing Partner at Listen Ventures, a Chicago based venture capital fund focused on “consumer-obsessed entrepreneurs” said, “The moment we stepped foot into their state-of-the-art brewery and taproom, we could feel how every element of the Go experience has been designed with a lens toward consumer obsession and brand devotion—built on real craft, real intention, and a foundation of authenticity that comes through in every detail.”

Chura previously founded Dealer Inspire in 2013, a platform for auto dealers which sold to cars.com for $165m in 2018, before founding Go Brewing.