Minnesota-based wellness shots brand So Good So You acquired

Investment firm Bansk Group has agreed to acquire a majority stake in Minnesota-based wellness shots maker So Good So You, a deal the firm says will accelerate the brand's distribution and product innovation. According to the announcement earlier this week, the deal leaves co-founders Rita Katona and Eric Hall as equity holders and they remain on the company's board. Bansk did not provide a timeline for closing and Financial terms were not made public. The deal also remains subject to customary closing conditions and regulatory approval. 

So Good So You was founded in 2014, and produces refrigerated functional wellness shots blending fruit and vegetable juices with added probiotics, vitamins and adaptogens aimed at everyday needs such as immunity, energy, digestion and focus. SPINS data quoted in the announcement has the brand listed as the top-selling wellness shot across US multi-outlet channels and says the business delivered a more than a fivefold sales increase over the past four years. The brand is also a certified B-Corp and manufacturing facilities in Minneapolis are described as “certified zero-waste facility powered 100% by renewable energy”. 

The company is also expanding beyond shots, having recently launched a national line of sparkling energy drinks at Target, a move described as part of broader format and flavor innovation to reach mainstream retail. 

Bansk framed the acquisition as consistent with a strategy of backing distinctive, growth-stage consumer brands. "Consumers are increasingly seeking convenient, food-as-medicine solutions that fit seamlessly into their daily routines," Bansk Group senior partner and chief investment officer Brian O’Connor said. "So Good So You has been instrumental in developing the category through its high-quality products, continued sales and marketing investments, and exciting innovation across function, flavour, and format." 

Recent reporting shows Bansk has been active in the food, beverage and personal-care spaces with prior deals BYOMA, a science-focused skincare company, as well as investments in frozen foods and meat-snacks brands including Red’s All Natural and No Man’s Land. These transactions illustrate a pattern of acquiring mission-driven brands with scalable retail footprints. 

So Good So You co-founder and CEO Eric Hall said the partnership reflects alignment on sustainability and people-centered investment and positioned Bansk as "the ideal partner for So Good So You’s next chapter." He added that the firm’s backing will be used to broaden the brand’s reach and continue delivering daily wellness products.

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